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30. 5. - 6. 6. 2010
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Day programme
June 6th 2010Day 8 is the final day of the festival. In the afternoon hours the film-goers can see the last film screenings.Film clapperboards
The marble day of advertising is broadcasting television ads in “Loft 577” jazz café all day long. A three-hour screening of the best commercials from the Cannes Lions International Advertising Festival can also be seen. This year’s Expert Conference supporting the Rainbow Marble is focused on the media education and the responsibility in advertising. The experts from the press and the marketing specialists and even the directors of “Rada pro reklamu” (The Czech and Slovakian Advertising Standards Council) have all made their contribution to the programme.
The aim of the Rainbow Marble competition is to focus on the problems of children commercials and the responsibility in advertising. Entering the event, the adverts compete in several categories - television spots, new media, direct mail and non-commercial campaigns. The winners of this year’s Rainbow Marble will be announced at the Rainbow Evening with Advertising at the “Academia” centre tomorrow at 7 p.m.