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INTERNATIONAL FILM FESTIVAL FOR CHILDREN AND YOUTH

30 May - 6 June 2010

In 2010, Zlín will host its 50th edition of the International Film Festival for Children and Youth. For nearly a half century now, Zlín has been regarded as the world capital of films for children. If you wish to experience eight extraordinary days with the world's oldest and biggest film festival for children and youth, visit the east of the Czech Republic on 30 May 2010. Each year, the Zlín Film Festival attracts tens of thousands of visitors, film enthusiast and professionals from all over the world. Come and experience Zlín for yourself!

History

Zlín, the city linked to the name of Baťa, has had a long tradition of organizing film festivals. There were festivals of Czech and Slovak films held in Zlín as early as in 1941 and 1942, under the name of Film Harvest (also known as Zliennale). These seminal festivals are still considered the beginning of Czechoslovakia's film festival tradition. History of the Film Festival in Zlín began in the year 1961 when the historical first edition of the Film Festival for Children and Youth was held. In the course of time the festival expanded in number of films as well as visitors and cinemas. A milestone of sorts was the 48th edition when the festival acquired 6 new cinemas, bringing the total number of projection venues to 23. The 48th edition was also unique in its record number of films presented (570 films from 52 countries) and visitors (108,722).

Tradition

Films are not only projected, but also produced in Zlín. In 1936, Jan Antonín Baťa founded a new film studio in the city, which gradually turned into Czechoslovakia's most prominent centre of filmmaking focused on children and youth. Well known filmmaking artists such as Karel Zeman, Hermína Týrlová, Alexander Hackenschmied, Břetislav Pojar or Josef Pinkava created their works in the Zlín film studios. The glorious filmmaking tradition of Zlín continues today in its two film schools. It is the very connection of film and filmmaking tradition which gives the Zlín Film Festival its unique appeal. In this place with such unique history, the two poles of the film world unite each year: the audience and the filmmakers.

Architecture

Apart from its film-related tradition, Zlín can also boast a unique set of works of modern architecture. The city was created at the beginning of the 20th century as an experiment in urbanism and leading figures of domestic and international architecture participated in its planning. Among the most well known names are those of Le Corbusier, František Gahura or Vladimír Karfík. Thanks to its high quality architecture, the city could provide excellent background for the festival right from the beginning. A good example of this might be the Grand Cinema - in its time Central Europe's largest film venue with the seating capacity of 2,500.

Guests

The Zlín Film Festival is an event visited each year by a number of prominent figures in the film industry. Some of them were: Dakota Blue Richards, Daniel Clark, Randal Kleiser, Christopher Miles, Haley Joel Osment, Andrej Chalimon, Gerrit van Dijk, Lawrence Guterman, Marléne Jobert, Annie Girardot, Pierre Brice, Gina Lollobrigida, Ornella Muti, Emmanuelle Béart, Oleg Tabakov, Alfonso Cuarón, Krzysztof Zanussi, Michael York, Jan Pinkava, Gotz George, Alexej Kotěnočkin, Katerina Jakob, Sir Peter Ustinov, Alexander Mitta, Maximillian Schell and others.

The Programme

See Programme sections.

Rainbow Marble - International Advertising Award

The word „responsibility" is widely used today, and has become an inexpendable part of today's advertising environment. The main theme of the Rainbow Marble festival is the emphasis on the ethical aspect of both commercial and non-commercial communication. Rainbow Marble is therefore a festival, which besides creativity, also places value on the ethics behind them. The tone and impact of a piece is considered carefully before it makes the Rainbow Marble shortlist. A prestigious expert jury then selects the best and most creative entries.

There is a traditional category structure, including print, TV, new media a directmail. This year we have added two categories: non-commercial advertising and „Rainbow Smile"with a children's jury.

Rainbow Marble consists of:

...An international advertising festival and awards ceremony

...An expert forum on responsible advertising

...Rainbow Day with advertising - screening of commercials

...Rainbow Night with advertising - awards ceremony

More information at: www.­rainbowmarble.­cz

Supporting Programme

Apart from the hundreds of film projections, the festival offers a rich supporting programme for the general film enthusiast as well as the specialist. Supporting events for the public mean above all charity and entertainment - concerts, exhibitions, public readings, parties in squares. The specialist part of the programme includes mostly classes, lectures and workshops. The Days of European Cinema project will again influence the conception of the supporting events this year.